HAMPTON ROADS STRIVES TO OVERCOME SLOWDOWN
Christopher Rouzie
The robust economy of the 1990s provided the Hampton Roads area of Virginia
with steady growth and low vacancies in the office, industrial, retail
and hospitality sectors. However, the slowing economy and the events of
September 11 have altered the outlook for the Hampton Roads market. Corporations
have been forced to lay off employees and several major retailers have
declared bankruptcy, causing significant shifts in the market. Despite
the challenging economic conditions, proven retailers and office developers
in Hampton Roads are demonstrating continued growth.
Office
Numerous office and mixed-use projects are underway throughout Hampton
Roads. The Virginia Beach Town Center project, Oyster Point Town Center
in Newport News and New Town in Williamsburg are designed as new urban
developments in areas formerly considered suburban office markets.
The Virginia Beach Town Center project, which is being leased and managed
by Divaris Real Estate, is master planned to accommodate 1.8 million square
feet of mixed-use development. Armada/Hoffler Development Company of Chesapeake
is currently constructing a 225,000-square-foot office tower with delivery
planned for this fall.
Oyster Point Town Center is a 40-acre mixed-use office, retail, hotel
and residential development. It is expected to include 1 million square
feet of office space, 150,000 square feet of retail, entertainment and
restaurant space, a high-quality apartment community and two hotels. Phase
I is 100 percent pre-leased and is scheduled for delivery in July. The
Oyster Point Town Center Project Team includes Newport News Economic Development
Authority, the city of Newport News, owner/developer Newport News Town
Center, LLC, CMSS Architects and NAI Harvey Lindsay Commercial Real Estate.
The New Town development in Williamsburg is concluding its planning phase
with construction plans for 2003. New Town Associates LLC and Armada/Hoffler
are developing this project.
In addition to the town center developments, ECPI College of Technology
and Symantec Software Company recently completed construction of two buildings
totaling 160,000 square feet in Newport News. Both companies consolidated
multiple office locations into owner-occupied buildings, which include
approximately one-third speculative space.
The net effect of this new construction is an increase in vacancy rates.
Companies are leaving large vacancies in older office buildings and moving
to newly constructed buildings. To fill such vacancies, rental rates are
beginning to decrease in these older buildings.
Industrial
The industrial market in Hampton Roads benefited in the 1990s from high-tech
and manufacturing companies entering the market. However, not all of these
companies were able to weather the recent softening economy. By the fourth
quarter of 2001, Gateway laid off a majority of its work force, leaving
421,000 square feet of industrial space vacant in the Hampton market.
In addition, Evercel moved its rechargeable battery operation to China,
dumping nearly 100,000 square feet of industrial space in Newport News.
Other casualties of the economy include the custom boat builder, Orca
Yachts, which occupied a 143,000-square-foot industrial building on 53
acres in Chesapeake.
Because company downsizing has left so much vacant space in Hampton Roads,
developers will shy away from building additional speculative industrial
space in the market until the current vacancies are filled. The industrial
segment needs to attract new companies capable of filling voids left by
such downsizing.
Retail
The retail landscape in Hampton Roads has changed over the past year
as major retailers such as Montgomery Ward, Frank's Nursery & Crafts and
Service Merchandise voided leases through the bankruptcy courts. The vacant
retail space caused by bankrupt tenants allowed for expansion of existing
retailers in the market.
Montgomery Ward's location in Hampton provided an opportunity for Burlington
Coat Factory to secure a prime location in Coliseum Mall. In Chesapeake
Square Mall, Target secured an anchor location formerly occupied by Wards.
The former HQ building in Newport News is another example of a retail
property recycled from a bankrupt company. Best Buy retrofitted the building
in 2001 and Babies "R" Us and Value City Furniture are currently under
construction in the balance of the building.
Based on preliminary reports, it appears that Hampton Roads will not
be severely affected by Kmart's recent Chapter 11 bankruptcy filing; however,
the owners of the Power Plant development in Hampton elected to halt construction
of a Super Kmart until the bankruptcy court decides the ultimate fate
of Kmart's leases.
The largest retailer in the world, Wal-Mart, is actively developing new
Supercenter stores and repositioning existing smaller stores in the market.
Over the past year, the company opened a Supercenter store at Red Mill
Commons in Virginia Beach and is in the process of completing two new
Supercenter locations on US 17 in Gloucester and Yorktown. Wal-Mart is
also relocating an older store from the Chesapeake Crossing Shopping Center
in Chesapeake to a new location on Taylor Road. The Chesapeake store will
accommodate a Supercenter next to Sam's Club.
The retail sector in Hampton Roads continues to experience growth despite
changes in the economy. Space left vacant by bankrupt companies in desirable
locations is being leased quickly and Wal-Mart's growth provides spin-off
benefits. Additional anchor stores, smaller retailers and outparcel users
will open stores within these Wal-Mart-anchored developments.
Overall, the outlook for retail development in the region is positive.
The shifting of retailers will bring stronger tenants to the core markets.
The vacancies created by tenants relocating will force developers to rehab
older projects. Wal-Mart's addition of three Supercenters will contribute
over 600,000 square feet of new retail with additional retail to follow
in these Wal-Mart-anchored centers.
Hospitality
The aftermath of September 11 and the weakening economy have noticeably
affected the hospitality market in Hampton Roads. Occupancy rates and
average daily rates have fallen considerably compared to last year. Fortunately,
the height of the tourist season was not affected in the tourist destinations
of Hampton Roads, such as Williamsburg and Virginia Beach.
Lenders are paying careful attention to the drop in occupancy and room
rates. They are reluctant to extend financing for new hotels. Financial
institutions that are lending to hotels are requiring more equity, thus
making it difficult for smaller operators to develop new products in the
Hampton Roads market.
The hospitality sector is in a wait-and-see mode until business and tourism
travel returns to the levels seen prior to September 11.
Christopher E. Rouzie, CPA serves as assistant vice president of Insignia
Thalhimer in Newport News, Virginia.
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