Florida's Retail Floodgates Are Open
From redeveloping grocery-anchored centers to breaking ground on huge
lifestyle complexes, Florida's retail development potential is boundless.
Katie Foxworth
What
do developers think of development in the Sunshine State?
"I think it's on fire," says Daniel Baumgard of Florida's current retail
development scene. As Investment Management Associates' CEO and president
of Baumgard Development Corporation, Baumgard should know. "The floodgates
are open," he says. "Central Florida, east to west. Jacksonville. The
whole state is pretty much rocking and rolling."
No need to tell that to Regency Centers, which currently has its hand
in several Florida regions. "We have projects going on basically all over
the state," says John Euart, Regency's managing director for the Southeast
region. "One in the Panhandle, two in Tallahassee, one each in the Jacksonville
area, Orlando, Delray Beach and Jupiter, and one just completed late last
year in Naples." All are anchored by Publix. (Regency specializes in grocery-anchored
neighborhood centers.)
Grocery-anchored centers -- especially those anchored by Lakeland, Florida-based
Publix Supermarkets -- remain popular in the state, due to their relative
stability. Inland Real Estate Acquisitions is developing three new Publix-anchored
centers in Florida. "In grocery-anchored centers, we see a trend toward
60,000- to 80,000-square-foot centers with food stores occupying 35,000
to 48,000 square feet," says Steve Sanders, Inland's senior vice president.
Neighborhood centers are popular in Florida, but don't discount the big
guys. Several new super-regional or lifestyle centers are presently under
development throughout the state, including three mega-centers being developed
by Turnberry Associates and Orlando's Mall at Millenia, developed by The
Forbes Company and Taubman Centers, which is scheduled to open in October.
Regency's John Euart attributes the thriving retail growth to the state's
favorable demographics. "Florida continues to have great demographic growth,"
he says. "So it will continue to be attractive to new developers. We're
seeing activity all over the state. We feel like Orlando, for example,
has just about recovered from the 9/11 catastrophe [and its negative impact
on tourism]. And that has helped." Other hot spots, says Euart, are West
Palm Beach and the Panhandle. "You can't drive anywhere without seeing
cranes."
The North & Panhandle
Development
fever is in the air along the Florida Panhandle.
"The Panhandle is like the Wild West," says Drew Barkett, director of
real estate and retail development for Turnberry Associates. "It's amazing
what's going on there. It's The Hamptons of Atlanta, of Birmingham. Let's
face it: it has the nicest beaches in North America."
Capitalizing on that tourist pull -- and the booming affluence of the
Panhandle's residents -- is what Turnberry Associates has in mind for its
new Destin Commons lifestyle/regional center in the heart of Northwest
Florida's Emerald Coast, the 100-mile stretch of beach extending from
Pensacola to Panama City. The center will be open-air because, as Barkett
puts it, "when you're on vacation, you want to enjoy the outdoors." Phase
I of pedestrian-friendly Destin Commons, slated to open mid-2003, will
be 400,000 square feet of retail space anchored by Bass Pro Shops, Belk
Resort Store and a 15-screen Marquee Cinema. Reflecting a "resort-style
town square" setting, the site will offer pop fountains, performance stages
and, oh yes, shopping. Once all phases are complete in 2004, Destin Commons
will boast 660,000 square feet of retail space.
Turnberry Associates is thrilled to have the highly-coveted Bass Pro
Shops onboard. "[Bass Pro Shops] in itself is a unique experience. People
drive from all over to go to these stores," Barkett says. Its new Destin
Commons store marks only the 16th Bass Pro Shops location in the country.
Also under development by Turnberry Associates is an open-air super-regional
center in Davie. Davie Commons, opening in 2005, takes the new lifestyle
concept one step further, says Barkett, by having residential and hotel
components, 600,000 square feet of office space and over 1 million square
feet of retail space. Currently Davie Commons is courting higher-end tenants
like Nordstrom.
Jacksonville-based St. Joe Commercial and Orlando-based Quality Centers
have pre-leased more than 90,000 of the available 190,000 square feet
of retail space at Pier Park's new outlet facility in Panama City Beach,
developed in partnership with the City of Panama City Beach. Phase I of
Pier Park -- expected to cost as much as $70 million -- is targeted to open
next year. Eventually Pier Park will also include 6 acres of prime beachfront
facilities, along with 50 acres of adjacent retail, dining, entertainment,
hotel and timeshare facilities and 70 acres of highway-oriented commercial
facilities.
Regency Centers has broken ground on a 62,821-square-foot Publix-anchored
shopping center at the intersection of U.S. 90 East (Mahan Drive) and
Vineland Drive in Tallahassee. This is Regency's fourth property in Tallahassee,
totaling 329,676 square feet of retail development in the community. The
company plans to continue investing in the Tallahassee market. Regency
has also developed a 63,870-square-foot Publix-anchored center in Lynn
Haven, north of Panama City. That project is expected to open in August.
RMC Property Group is taking the redevelopment route. RMC is acquiring
several older, mostly-vacant centers and redeveloping them, including
one in Orange Park and one in Gainesville. The Orange Park center, called
Kingsley Square, once housed Publix and Eckerd. Currently RMC is negotiating
leases for two new anchor tenants at the 114,000-square-foot center. COO
Michael Leeds says he sees significant opportunity to redevelop shopping
centers in Florida. "We have completed a number of these projects and
are working on several more. Older, more established areas where relocation
is not an option because of the scarcity of land makes redeveloping these
30- to 40-year-old centers the way to go," he says. He says retailers
and developers like these older centers because they are generally in
excellent, well-established, dense locations.
Orlando & Central Florida
According to Trammell Crow's Central Florida Retail Market Review of
2001 and Forecast for 2002, last year was a stable year for both leasing
and sales, despite the September 11 attacks. The beginning of 2002 mimicked
that stability. Rental and occupancy rates remained flat and investment
sales were on pace to match previous years, according to the report.
Led by The Mall at Millenia, scheduled to open October 18, the Orlando
retail market remains the hottest hot spot in Central Florida. Trammell
Crow also expects the mall to have a "profound impact" on the area. "We
expect it to capture 100 percent of the high-end southwest retail market
and portions of the tourist and convention business," says Trammell Crow
in its leasing forecast. Taubman Centers and The Forbes Company are developing
the 1.2 million-square-foot Mall at Millenia, which is part of a 405-acre
mixed-use development. The mall will be anchored by Neiman Marcus, Bloomingdale's
and Macy's. The surrounding Millenia development (a joint venture of Schrimshers,
John Rife, Jones Lang LaSalle Development and DLJ Opportunity Partners)
will contain 2 million square feet of Class A office space, three hotels
and two power centers with more than 500,000 square feet of retail.
In the tourist corridor opposite Universal Studios, Phase II of Festival
Bay, developed by Memphis, Tenn.-based Belz Enterprises, will open in
April 2003. Located on International Drive, the 1.1 million-square-foot
center will feature a 20-acre amusement park. Belz also developed and
manages Belz Factory Outlet Worlds in Orlando and St. Augustine, in addition
to a Belz Designer Outlet Centre in Orlando, which houses more than 200
name brand outlets, including Calvin Klein, Birkenstock, Polo Ralph Lauren
and Jones New York.
Just south of Longwood, Development Design Group, The Staubach Company
and The McGarey Group are designing, developing and leasing, respectively,
retail space at the $150 million Altamonte Town Center in Altamonte Springs'
central business district. The site will include retail and restaurant
establishments as well as a new 75,000-square-foot, 3,800-seat multiplex
theater, to be built by Mega-Star Cinemas. The development will also have
hotel, office and residential components.
Sixty miles southeast of Orlando, Houston-based Weingarten Realty has
acquired a supermarket-anchored center in Melbourne. The center was purchased
from Melbourne-based Lake Washington Square Ltd., and CB Richard Ellis
represented Weingarten in the transaction. Tenants for the 112,000-square-foot
center, currently 98 percent leased, include Tuesday Morning, TCBY and
Sally Beauty Supply. This acquisition marks Weingarten's 10th property
in Florida, aggregating 2.7 million square feet.
Southwest of Orlando, in Winter Haven, RMC Property Group is redeveloping
Northgate Shopping Center. RMC demolished the old Publix Supermarket and
constructed a new 44,000-square-foot Publix in its place. The project
should be completed by this month. RMC is also constructing several new
Walgreens stores, including one in Brandon, between Winter Haven and Tampa.
Plans are in the works for Walgreens in Fort Myers and Orange Park as
well.
Tampa Bay
According to Marcus & Millichap's 2002 National Retail Report, Tampa's
retail market has been in a transition stage during the past year, as
demand for new upscale shopping centers has been quenched. Retail property
prices have remained affordable when compared to the national average,
says Marcus & Millichap, but strong demographics are beginning to generate
more investor interest in local properties. Rents at new centers are well
above market rates, but the overall market rents have experienced only
moderate growth. Retailers such as FAO Schwarz and Dillard's have closed
stores in the area; others have fled older centers for newer properties,
which has put a strain on submarkets like South Hillsborough, which experienced
an exodus of mall tenants to other new malls as well as store closures.
Short-term effects on rent prices have been dramatic, according to the
report, but in the long term rent demand is expected to remain high. Marcus
& Millichap predicts rents will rebound by the end of the year.
New Plan Excel Realty Trust and The Sembler Company have teamed up to
redevelop a premier property in the Tampa Bay region. The Clearwater Mall
Redevelopment is located on the site of the existing Clearwater Mall,
at the southeast corner of U.S. 19 and State Road 60. It will provide
access to and from all areas of the Tampa Bay trade area. With a projected
2003 opening, the new Clearwater Mall will offer 795,403 square feet of
retail space.
The Sembler Company also plans to open two new centers in St. Petersburg
in 2003. The 384,671-square-foot Crossroads Shopping Center, located opposite
Tyrone Square Mall, is being redeveloped to allow for a new Home Depot,
several outparcels and a new anchor tenant up to 44,424 square feet. Also
being developed by Sembler, University Village will be a 46,000-square-foot
Publix-anchored center located in the central business district of downtown
St. Petersburg. The center will be located at a key intersection within
an area undergoing intense residential and commercial redevelopment.
Southwest Florida
In the southwestern part of the state, Bonita Springs-based Pelican Bay
Development has broken ground on Sanibel Beach Place, a mixed-use project
in Fort Myers. Situated along Summerlin Road near the Sanibel Island Causeway,
the center will offer 100,000 square feet of shopping, including a 45,000-square-foot
Publix, 35,000 square feet of specialty shops and restaurants and four
outparcels. Future phases include hotel and office components. Sanibel
Beach Place will open in second quarter 2003. Pelican Bay, along with
West Hartford, Conn.-based DEVCON Enterprises, has also announced the
grand opening of Bonita Grande Crossings, a 90,676-square-foot shopping
center located just off I-75 in Bonita Springs. The 15-acre retail center
is anchored by Publix Supermarket. Doron Valero, president of Equity One,
attributes the boom in Southwest Florida to population growth and quality
of life.
Also in Bonita Springs, Simon Property Group is developing a mixed-use
project that will feature 1 million square feet of retail space, 300,000
square feet of office space, 1,200 residential units and a 600-room hotel.
Five anchors are expected. The center is scheduled for completion in 2004.
Regency Centers has sold an outparcel to McDonald's Corp. in the 78,784-square-foot
Grande Oaks Shopping Center, now open in Fort Myers. The center is anchored
by Publix Supermarket; other tenants include Subway, Great Clips and Nail
Jazz.
Sarasota-based Casto Southeast plans to develop more entertainment/ lifestyle-themed
projects to follow up on its successful Winter Park Village development,
which consists of 350,000 square feet of retail space, 115,000 square
feet of office space and 60,000 square feet of residential space. Brett
Hutchens, president of Casto Southeast, feels optimistic about retail
development in Florida. "Winter Park taught us a lot about the advantages
of mixed-use projects," he says. "The challenge is to preserve the traditional
shopping experience and, at the same time, offer the consumer something
new and different." Casto Southeast currently owns and manages over 1.3
million square feet of retail space in seven Florida shopping centers.
Other recent project completions include Pine Island Crossing in Cape
Coral, Seminole Lakes Plaza in Punta Gorda and Clermont Crossing in Clermont.
A new grocery-anchored project (as yet unnamed) is being planned for a
fall 2003 opening in downtown Sarasota.
Southeast Florida
According to Marcus & Millichap's 2002 National Retail Report, the Fort
Lauderdale-West Palm Beach area -- a staple of Southeast Florida's retail
scene -- continues to grow in population, which results in the growth of
solid spending power. Retail completions have plummeted, however. Only
1.7 million square feet of retail space is forecast to enter the market
in 2002, according to Marcus & Millichap's report. But the highest-growth
submarkets, such as Southwest Palm Beach and Coral Springs, continue to
attract retailers to the area. Asking rents in Fort Lauderdale-West Palm
Beach are expected to climb to $16.51 per square foot, triple-net, which
is a moderate increase compared to recent years. Marcus & Millichap predicts
that the impressive demographics of the region will allow owners to raise
rents more rapidly in 2003 and 2004.
Located 10 to 12 miles north of West Palm Beach at the intersection of
Interstate 95 and Indiantown Road, Developers Diversified Realty is developing
The Shoppes at Jupiter Falls, a 530,000-square-foot open-air center designed
to capture a large unclaimed market to the north in Martin County, as
well as much of northern Palm Beach County. Tenants will fall into several
categories: discount department stores, home furnishings, home improvement,
specialty retail, apparel stores and restaurants. The center's grand opening
is projected for 2004.
RMC Property Group is redeveloping the Publix at Spanish River in Boca
Raton, after having constructed a new Publix Supermarket on the site.
"The balance of the [Spanish River] center is to be redeveloped," says
RMC COO Michael Leeds. "The new Publix opened earlier this spring, and
the balance of the center will be renovated by the end of the year."
Equity One is also active in Florida, particularly in the southeastern
sections, including the Miami-Dade County area, St. Lucie West and Pembroke
Pines. Plaza Allegre will be an 84,000-square-foot center anchored by
a 34,000-square-foot Publix in Miami-Dade County. "We expect the project
will be completed by March 2003," says Doron Valero, president of Equity
One. "We are also in the permitting process for a drugstore-anchored shopping
center on Coral Way in Miami." That center is expected to open December
2003. At Cashmere shopping center in St. Lucie West, Equity One has constructed
an additional 20,000 square feet of retail space adjacent to its Albertson's-anchored
shopping center. Construction is slated to begin this December and scheduled
for completion in May 2003. At University Plaza in Pembroke Pines, Equity
One will begin a $10 million redevelopment of the 340,000-square-foot
center in September. Valero says 90,000 square feet of retail space will
be developed, including a freestanding Eckerd Drug Store and Goodyear
Tires. Completion is scheduled for October 2003.
Valero says it has become increasingly difficult -- and expensive -- to
secure permitting for new projects, particularly in the western parts
of Miami-Dade, Broward and Palm Beach counties. "As land in certain areas,
such as Miami-Dade County, becomes more scarce, construction costs are
increasing and redevelopment is more viable," he says. "Right now we're
seeing continued development of retail centers with secure anchor tenants
as opposed to speculative development. But, we are not seeing overbuilding."
Inland Real Estate has 27 retail properties in Florida, including three
in the southeastern section of the state: a 145,545-square-foot center
in Deerfield Beach called Hillsboro Square; a 76,371-square-foot center
in New Port Richey called The Shoppes at Golden Acres; and, near Fort
Lauderdale, a 232,259-square-foot center in Tamarac called Midway Plaza.
All are being redeveloped as Publix-anchored centers. Hillsboro Square's
old Publix anchor was razed to make way for a new Publix scheduled to
open in September. Other tenants include Eckerd Drugs, Sun Bank and Starbucks.
Inland entered into an agreement with AG Armstrong Development to construct
The Shoppes at Golden Acres. The center is expected to be completed late
this year. Midway Plaza's tenants include Publix, Ross Dress For Less,
Blockbuster and Boston Market. "Once the center is renovated and vacancies
are filled, [we'll] have an attractive center in an excellent location
in the heart of Broward County," says Steve Sanders, senior vice president
of Inland.
Between Deerfield Beach and Fort Lauderdale, Faison is redeveloping a
900,000-square-foot enclosed mall called Pompano Citi Centre in Pompano
Beach. Upon completion of all phases in 2005, Pompano Citi Centre will
be a 1 million-square-foot power mall combining the mall's anchor tenants
and big box retailers for one-stop shopping. Tenants include Burdines,
JC Penney, Sears, Ross Dress For Less, LensCrafters, Champs Sports, Hallmark,
Subway, RadioShack and GNC.
South of Fort Lauderdale, the Miami retail market continues to flourish,
despite slowed job and population growth compared to the rest of the state.
Offsetting these issues, though, is the improvement in local travel and
tourism industries -- a sign that spending will be on the rise -- which
should allow the Miami retail market to remain stable throughout 2002.
According to Marcus & Millichap's 2002 retail report, redevelopment interest
remains high due to the diversity of the Miami market.
Investment Management Associates is currently in the permitting stages
for the development of two neighborhood centers, one on the Miami-Dade/
Broward County line in Miramar and another in Florida City. The first,
to be called Miramar Crossings, will be a mixed-use facility offering
25,000 square feet of retail space and 3 outparcels, plus 40,000 square
feet of office space. The second, Gateway Shoppes, will be situated on
South Dixie Highway at the entrance to the Florida Keys. IMA CEO Daniel
Baumgard envisions Gateway Shoppes as a stop-off point on the way to the
Keys. "It's in the middle of all these hotels; it's like fast-food heaven."
What more could tourists passing through ask for?
Neighborhood centers saw little impact from the recession, according
to John Joyce, vice president for retail development in Florida for Aronov
Realty. Joyce says that while large super-regionals and lifestyle centers
depend on a large market radius, neighborhood centers offer a lot more
development opportunity.
St. Joe Commercial President Frank Herring Jr., foresees increased retail
development throughout the state in 2002 and 2003. Wal-Mart and Target
stores are among the most active in the state, he says, as are grocery-
and drugstore-anchored centers. Due to apparel industry woes, he says,
the development of lifestyle centers has declined somewhat. But, he says,
"people are still moving into the state [and] Florida is affected more
by population growth than the economic cycle." St. Joe Commercial is the
asset management and development division of Jacksonville-based St. Joe
Company.
Turnberry Associates will join developer Ed Gadinsky on another project,
this time in South Florida. Aventura Crossings will be a 220,000-square-foot
power center located just west of Biscayne Boulevard in Aventura, directly
opposite the 2.3 million-square-foot Aventura Mall, whose tenants include
Bloomingdale's, Macy's, Burdines and Lord & Taylor. "Being right across
from [Aventura Mall] is virtually a no-brainer," Barkett says of the center's
enviable location. Construction is scheduled to begin in 2003 with occupancy
scheduled for 2004. The center already has a tenant commitment from Linens
N' Things.
Regency Centers is developing a 113,841-square-foot shopping center in
Delray Beach. The Shops at San Marco center will be anchored by a 44,271-square-foot
Publix Supermarket, plus four outparcels. Walgreens has signed on as one
of the outparcels and should open in October. Publix is expected to open
in March 2003.
©2002 France Publications, Inc. Duplication
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