Brokerage Outlook
for 2004
Brokers agree that the Southeasts commercial real estate
industry seems to be slowly recovering from last years
devastation. Will the trend continue into 2004?
Jennifer Orr
After a dismal 2002, brokers breathed a sigh of relief as 2003
ushered in some modest activity in the Southeast real estate
market. The worst of the markets downward spiral seems
to be over, but will this slight upward trend continue next
year? Brokers throughout the region pull out their crystal balls
to give Southeast Real Estate Business the answer.
Raleigh-Durham
The Raleigh-Durham, North Carolina, office sector is finally
beginning to soak up some of the space that flooded the market
during 2002, a year that posted three quarters of negative
absorption in office space. Second quarter 2003 showed a positive
absorption of 121,000 square feet. There was additional positive
absorption in the third quarter, indicating that the office
market is beginning to improve.
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Pulliam
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Activity is significantly better this year than it
was last year, says Ed Pulliam, senior vice president
of asset services with CB Richard Ellis. Sublease space
is either being subleased or is coming back to the landlords
as direct space. With increased activity and more and more
deals going through, it bodes that space is going to slowly
get leased.
The news is not so good on the industrial front. Of
our five sectors (office, flex, industrial, retail and multifamily),
industrial by far is the worst, says Pulliam. With
sublease space, 1 of out of every 3 square feet is vacant.
So youre basically seeing no industrial development.
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Glenn
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However, the retail market, which didnt experience
the negative absorption rates typical of 2002, continues to
thrive. Over the past 12 months, every product type
in the Triangle, with the exception of retail, had negative
absorption, reports Jeff Glenn, vice president of investment
properties with CB Richard Ellis. Retail posted almost
a million square feet of positive absorption. That number
is quite significant considering the market delivered close
to 3.5 million square feet of retail in 2002.
And developers arent quitting either. Midland Atlantic
Properties has completed Renaissance Center at Southpoint in
south Durham. The 188,000-square-foot center includes retailers
Linens n Things, Cost Plus World Market and Pier 1 Imports.
In north Raleigh, Kane Realty is redeveloping the North Hills
mall. The new North Hills will feature 220,000 square feet of
retail, with anchors including Target and JC Penney. A 100,000-square-foot
office component is planned for the mixed-use development, as
is a theater, a hotel and condominiums. The project is scheduled
for completion in fall 2004.
Pulliam and Glenn are cautiously optimistic that by fall 2004,
Raleigh-Durhams entire commercial real estate market will
have turned the corner. But the national economy and employment
rates need to improve. We need job growth, says
Pulliam. That would solve a lot of our problems.
Nashville
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Hamilton
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Nashville, Tennessees industrial market is one southeastern
market that has profited, albeit modestly, from the black
cloud that has settled over the national economy. Even
though there have been significant vacancies in our industrial
market, there has been more leasing activity, says Whitfield
Hamilton, managing principal of Colliers Turley Martin Tucker.
Weve experienced some deals and activity in this
down economy because our central distribution location makes
sense for many companies looking to shutdown multiple facilities
to open a new, more efficient facility here.
Hamilton reports that Nashvilles office market has also
experienced a recent upsurge in activity. Were still
in a recovery mode, he says, but overall, it feels
like were touching the bottom and seeing some signs of
activity on the horizon.
Small-scale expansions by local and regional companies dominate
most of Nashvilles office activity. New deals are few
and far between, but the city received some good news when Louisiana
Pacific recently announced it would relocate its headquarters
to Nashville. That office transaction is expected to exceed
70,000 square feet.
Hamilton predicts that in 2004, the market will build on this
small momentum. Were going to see leasing activity
pick up slightly in the office markets, he says. Well
see more activity and better absorption in the industrial market.
Well start to see a little more construction in 2004.
Right now things are very, very quiet, with limited speculative
construction. As some space is absorbed, and if the economy
continues to improve, you could see some construction start
to kick off toward the end of 2004.
Those developers looking to jump start construction will want
to consider the Cool Springs area, which has experienced significant
office and retail development over the past 4 years, says Hamilton.
Cool Springs is located in Williamson County, one of the fastest
growing counties in the country with the highest per-capita
income in the state.
Other areas poised for growth include the Interstate 24 corridor
from Smyrna to La Vergne and, in Wilson County, the Interstate
40 corridor. You have two proactive areas that are seeing
a lot of residential growth, says Hamilton. As the
rooftops come up, the retail follows. Also, I-40, the
countrys major east-west truck corridor, is a logical
choice for warehouses and distribution companies.
Atlanta
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Garland
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The key word in Atlantas commercial real estate market
is stabilization, says Thomas Garland, vice president
of corporate services with NAI. The decline is slowing
to a halt finally, he says. In terms of the key
indicators, such as vacancy rates and rental rates in primarily
the office markets, things have basically reached bottom.
The city has experienced decent leasing activity throughout
2003, but with the deluge of space still available, vacancy
rates remain high. Garland notes that out of 125 million square
feet of office space in Atlanta, 28 million of that is unleased,
resulting in a vacancy rate of 21 percent.
However, some Atlanta submarkets, particularly the Midtown market,
are showing signs of life again. In October, Hines broke ground
on 1180 Peachtree, a new 41-story office building adjacent to
the Atlanta Symphony Orchestras planned Symphony Hall.
Law firm King & Spalding will occupy 416,000 square feet
of the 681,000-square-foot building. Completion is scheduled
for 2005.
Also in October, Dewberry Capital purchased the Wyndham Midtown
Atlanta hotel, which it will integrate into its Midtown Square
development. Scheduled for a 2004 opening, the project will
include 750,000 square feet of office, 280 residential units
and 175,000 square feet of retail.
Speaking of retail, Atlanta still has a relatively strong market.
Because interest rates have been low, the housing market
in Atlanta has been pretty good even if the job market hasnt,
explains Garland. And so with new growth in rooftops and
homes, the retail sector has fared okay.
The situation is not the same for the industrial and multifamily
markets. On the industrial side, things are slow and the
recovery has been perhaps slower than in the office sector,
says Garland. In the multifamily market [in the late 1990s
through 2001], Atlanta had almost frantic activity in terms
of development and investment, which fell off through 2002 and
has remained flat in 2003.
Looking ahead to 2004, Garland says hopeful is his
outlook. He expects that corporations, after downsizing and
consolidating throughout 2002 and 2003, will enter a static,
wait-and-see mode.
Weve generally led major markets out of most downswings
and recessions, says Garland. With a bit of real
growth, Atlanta will swing back into, if not the full gear of
the late 90s through 2000, certainly a good, consistent
growth model.
Jacksonville
Jacksonville, Floridas office and industrial markets remain
slow but stable, while the retail and multifamily markets prosper,
says Douglas Blair, investment sales associate with Colliers
Dickinson.
Blair reports that in 2002, retail developers added close to
500,000 square feet of new space to the Jacksonville market,
increasing the square footage from 23.7 million to 24.1 million.
Meanwhile, the retail vacancy rate decreased from 9.8 percent
posted in May 2002 to a current rate of 8.2 percent.
Anything else thats becoming vacant is being absorbed
as well, adds Blair. That shows a really healthy
retail market.
Simon Property Group and Ben Carter Properties will be adding
another 1.5 million square feet when they open St. Johns Town
Center in 2005. Dillards, Barnes & Noble and Dicks
Sporting Goods will anchor the Main Street-style project located
in the Southside area.
The Southside is also popular for multifamily and other residential
developments. All the investors I talk to ask me to find
them some more land in the Southside area, says Blair.
He explains that Southsides high growth rate, stability
and high average household income attract developers. Plus,
the areas State Road 9A now completes the citys
perimeter loop, Interstate 295, further adding to Southsides
appeal. Multifamily developments are popping up all over this
corridor. It would be hard to list them all, says
Blair.
Though retail and multifamily are going strong in Jacksonville,
the same cannot be said for the office and industrial markets.
Developers continue to shy away from speculative office construction,
with activity mostly tenant-driven.
While the industrial market isnt active, it is stable.
The main Jacksonville industrial developers maintain the
space really well, says Blair. They dont put
out too much product to overbuild. They keep that supply and
demand in a pretty good equilibrium, below a 10 percent vacancy,
which is considered healthy.
Blair predicts that if the national economy continues to
improve, Jacksonvilles office market should follow suit,
with residential and retail continuing to grow. Overall, he
feels that Jacksonville has weathered this economic storm
better than most cities. We feel fortunate in that regard,
he says. A lot of that is a result of our diversity
and the lack of dependence on any one type of market.
©2003 France Publications, Inc. Duplication
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