RICHMOND MARKET ON A ROLL
Carlton S. Jones
The year 2000 was an eventful and prosperous period for the greater
Richmond commercial office market. Total net absorption for the 23 million-square-foot
market was at an all time high with nearly 1.4 million square feet in
the downtown and suburban market areas. Over 90 percent of the net absorption
took place in the suburbs, which comprise about two-thirds of the overall
market supply of office space. Healthy absorption has driven down the
vacancy rate for the suburbs to just above 5 percent, while the vacancy
rate for the downtown market has remained at just above 12 percent. The
Class A vacancy rate for downtown is between 6 and 7 percent, with the
Class B and C rates substantially higher.
Numerous build-to-suit projects commenced last year, adding almost 1
million square feet of new office space to suburban markets. SunCom, 90,000
square feet, Charter One, 90,000 square feet, and Columbia HCA, 83,000
square feet, made the largest pre-lease commitments of the year. Referencing
downtown, Bob Englander broke ground mid-year on the Turning Basin Project,
a five-story, 93,500-square-foot building located at 14th and Canal streets,
which will deliver mid-2001. This project is largely pre-leased to PriceWaterhouse
Coopers, Morton's Restaurant and First Market Bank, and is the first new
construction office project to break ground downtown in nearly 10 years.
While vacancy rates for suburban office product have decreased over the
last three years, asking rental rates have increased. Asking rates for
Class A new construction product, such as Westerre Business Park, across
West Broad Street from Innsbrook, are now $19 to $20 per rentable square
foot, up significantly from $17.50 to $17.75 in 1997. Concessions on a
typical five-year lease transaction have remained stable, with free rent
being scarce and buildout concessions ranging from $13 to $15 per rentable
square foot (below a finished ceiling). Asking rents for Class A downtown
product, such as James Center in the heart of downtown, have remained
flat at $20 to $25 per rentable square foot, with rates of $13 to $18
per rentable square foot for Class B buildings.
Aside from the build-to-suit pre-leasing mentioned above, there were
many other positive, noteworthy announcements and transactions during
the year that bode well for the market going forward. Early last year,
the former Pittston Company headquarters site located at Virginia Center
was sold to Mass Mutual Life Insurance Company for $4.7 million for conversion
to a hotel and conference center. Last April, Forest City Enterprises
of Cleveland, Ohio, and local developer Thomas E. Pruitt announced plans
to build Short Pump Town Center, a 1.1 million square foot retail and
entertainment center, with anchor tenants Nordstrom, Lord & Taylor, Hecht's
and Dillard's.
In July, William H. Goodwin and Beverly Armstrong purchased approximately
2,000 acres in the West Creek Business Park in eastern Goochland County
for $35 million. This parcel is adjacent to the parcel owned by Motorola,
which was acquired to house a newly constructed computer chip plant, before
the entire project was put on indefinite hold. Finally, in October, in
what may have been the most significant announcement of the year, Capital
One announced its plans for the development of a 1.5 million-square-foot
office campus in the West Creek Business Park. Capital One, who consummated
the purchase of land for its development in February of this year, stressed
that the consolidated campus would largely accommodate its expansion needs,
while not affecting many of its existing leasehold positions. Capital
One is already the largest private industry employer in the greater Richmond
area with about 8,000 employees. The company's projections suggest that
the staff count in Richmond will double to about 16,000 employees by the
end of 2004.
After many of the private sector announcements had been made, in December
the public sector had an important announcement of its own to make. The
Virginia Department of Transportation announced they had reached a $236
million agreement with Koch Materials Company to complete road construction
of the final 17.5-mile stretch of Route 288 from the Powhite Parkway North
across the James River to Interstate 64. The project, which should be
finished by the end of 2003, completes the beltway system around Richmond
and will enhance economic development in Goochland, Chesterfield and Powhatan
counties. It will also facilitate employers (such as Capital One) access
to important labor pools. Commuting from Chesterfield to Goochland and
western Henrico counties will become faster and easier. The completion
of Route 288 will also solidify important future commercial developments
in the areas mentioned. An example of this type of development is Watkins
Centre, which will straddle the future Route 288 and Route 60 (Midlothian
Turnpike) interchange. Watkins Centre, developed and marketed by Trammell
Crow Company, will ultimately combine 800+ acres, and will include office,
industrial, retail and residential space, as well as a retail/entertainment
lifestyle center.
Strong market activity is anticipated for Richmond for 2001. Current
demand in the suburbs will precipitate some speculative development and
may drive rents above $20 per rentable square foot for the first time
by year-end. The revitalization projects occurring downtown (convention
center expansion, train station renovation and renovation of older buildings)
should continue to enhance the downtown market. It is expected that absorption
will remain steady downtown with select large tenants expanding their
operations and newly formed businesses moving into the downtown area.
Carlton S. Jones is senior vice president of Trammell Crow Company
in Richmond, Virginia.
©2001 France Publications, Inc. Duplication
or reproduction of this article not permitted without authorization
from France Publications, Inc. For information on reprints of
this article contact Barbara
Sherer at (630) 554-6054.
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